Digital TV News: Parks Associates
U.S. households report consuming 43.5 hours of video per week
Apr 15, 2024 – According to Parks Associates, U.S internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020.
News categories:
Parks Associates, Sarah Lee, Digital TV, Market Research, NABShow, TV Services, USA
46% of U.S. pay-TV subs interested in adding Smart Home services
Feb 6, 2024 – Parks Associates' research reveals that 46% of U.S. pay-TV subscribers find home control and interactive features, provided through their TV service, appealing or very appealing.
News categories:
Parks Associates, Elizabeth Parks, Digital TV, Market Research, Smart Home, USA
U.S. internet households averaged 17 connected devices in Q3 2023
Jan 11, 2024 – Parks Associates' has found that the average number of connected devices per U.S. internet household reached 17 in Q3 2023, and smartphone ownership surpassed TV ownership for the first time.
News categories:
Parks Associates, Sarah Lee, CES2024, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA
Tizen most popular Smart TV purchased in US in 2023
Jan 8, 2024 – Parks Associates has released research showing that 66% of US internet households now own a smart TV. The Q3 2023 survey shows that the most popular smart TV OS is Samsung's Tizen at 35%.
News categories:
Parks Associates, Sarah Lee, Elizabeth Parks, CES2024, Digital TV, Market Research, Smart TV, TV OS, USA
5% of US internet households have only a pay-TV service
Jan 4, 2024 – Parks Associates' latest tracker update reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV continues to lose subscribers to streaming services.
News categories:
Parks Associates, Eric Sorensen, Cable TV, CES2024, Digital TV, Market Research, Satellite, Streaming, USA
20% of US internet households own a TV antenna, and 12% plan to buy one
Dec 7, 2023 – Parks Associates has released a report which reveals that 20% of U.S. internet households own a TV antenna and 12% don't have an antenna but plan to purchase one in the next six months.
News categories:
Parks Associates, Alan Bullock, Sr, ATSC 3, Digital TV, Market Research, Terrestrial, USA
Prime Video maintains top position in U.S. subscription video
Oct 31, 2023 – Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023.
News categories:
Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA
U.S. consumers cutting streaming services to save money
Aug 23, 2023 – Parks Associates has released analysis of the video services landscape showing that the average annualized subscriber churn rate for U.S. streaming video services stands at 47%.
News categories:
Parks Associates, Sarah Lee, Digital TV, Market Research, Streaming, USA
51% of U.S. CTV device owners engaging in commerce through the TV
Jul 25, 2023 – Research from Parks Associates shows that 51% of U.S. CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related activities on their TV.
News categories:
Parks Associates, Jennifer Kent, Digital TV, Market Research, USA
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